In conversation with Hannah Curtis, Head of Art Licensing at Bright Agency.
……………………….
As a Global illustration agency, Bright receives an astonishing 30-50 submissions per week. It is a pure pleasure to see so much talent from new, as well as established artists and we are humbled that they seek to be represented by us. But how as an agency and as individual agents do we decide who is the cut above the rest? After viewing the submissions individually we then discuss any contenders at an acquisitions meeting and from there the Bright family grows.
So what do we look for in an artist?
Marketability – will it sell? Bright’s ethos involves nurturing artists and projecting their work on a global scale for the right fee. The last thing we want is to invite an Illustrator into our family and not be able to deliver on sales. We need to know that the work is saleable and that we have the client base for your work. Our agents know where their skills lie and know if Bright has the right clientele for you. If we don’t then it’s not fair to take your work and mis-sell it. We are however, very happy to point you in the right direction and recommend other agents that might offer the right service for you.
Difference – does your look offer something different to our current portfolios? We don’t want too much of the same thing, that’s not fair on you or our existing artists. Every Bright artist is looked after personally, therefore if we don’t feel we can do you justice – we will let you know.
We need to like it! It is much easier to promote something that you like, which is why submissions can be a very personal decision – if I like the work I will be interested in seeing more. Send the very best selection of your work, make the first one a winner and we will want to keep looking!
Hannah’s top 5 tips for approaching an Agency:
1. Keep it short and sweet – include a bit about yourself, not your CV
2. Include a well-presented PDF of your artwork – don’t make the Agent work for the images – never include a download link!
3. Make yourself stand out – We need to remember who you are, we will be discussing you and many others, if you stand out in our minds you are already steps ahead of the rest
4. Never send a group email to all agencies – it’s not hard to fire off 5 separate emails, do your research and address it to the relevant person
5. Try not to chase – we are very committed to our artists and our daily grind is to get them work. As you can imagine that makes us very busy folk! But we will always get back to you with an answer within 4 weeks.
The best submission I ever received – a small card in the post with an artists website, it also included a tea bag ‘go on, I know you work so hard and deserve a break…..pop your feet up and enjoy this cup of tea whilst browsing my website’ Genius!
http://brightgroupinternational.com/